Last weekend, I had the honour of walking in the West Edmonton Mall Spring/ Summer Fashion Show !!  The show was hosted by the one and onlyCanadian fashion icon Jeanne Beker and featured brands such as Michael Kors, DKNY, Harry Rosen, Kate Spade and Club Monaco. But that’s not all !! This fashion was more than just about showcasing the Spring and Summer Collections of luxury brands. West Edmonton Mall has partnered with United Way of Alberta Capital Region and donated the proceeds from the inaugural fashion event to All in for Youth Program.

 

All in for Youth Program is one of a kind initiative started by United Way in Edmonton. The program provides resources and services to help children and youth successfully finish their high school education. The program strongly believes  ‘Education is the foundation for a bright future.” Sound familiar ?? As Miss Northern Alberta World, I have been actively advocating about the importance of education and how we can use to create a safe & successful future. So I was ABSOLUTELY THRILLED when my modelling agency informed me about this amazing initiative that resonates so well with my platform !!

After attending the Stollery Kids event, I drove to WEM for the fashion show. They asked us to come in early so we can practice our walk on the ramp. One thing I absolutely love about fashion shows is I get to meet new people and make new friends. I met a model named Dylan and we both went on an adventure trying to figure out where to go and what to do ! We spoke about each backgrounds and became well acquainted with each other. I went straight to make-up and hair after the rehearsals. I was walking for Club Monaco; they styled me in a denim ruffled shirt with a beautiful white skirt. The whole outfit came close to a grand so I had to be very cautious throughout the day.  For those of you who know me personally are aware that it is very hard for me to keep my clothes clean as I am a walking hazard (the six inch heels made it a whole lot harder)!

The show was split into two parts with a special guest appearance from the First Lady of Edmonton Sarah Chan. Mrs. Chan has been working very closely with United Way as the Co-chair. She has been giving a series of presentations in schools that educate local youth about the issues in Edmonton. At the fashion show,  she spoke about the role youth have to play in abolishing poverty within the city and around the world. During her speech, she stressed the importance of creating an environment where children can build skills and work ethic for academic success.

The fashion show was HUGE success !! The event raised $ 10,000 for the United Way – All in Youth program. The raised funds will be distributed to various initiatives that help remove barriers to learning and provide resources necessary to students to graduate high school.

It was an absolute honour to be part of a fashion show with such a great initiative ! Often the modelling and fashion industry is seen as shallow and . The West Edmonton Mall Fashion Show is just one example of how beauty can be used to fight for a noble cause. A special thank you to my agency for informing me about this wonderful opportunity. I had so much fun wearing beautiful clothes by Club Monaco while helping raise money for a cause that is so dear to my heart.

Yours truly,

Sravya

Written by: Sravya

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