Blogging- it seems to be something that all millennials are doing on a regular basis, from YouTube, to Wix, or someone having an aesthetically pleasing Instagram. So as a millennial, when you are given the opportunity to write a non-restrictive piece for a new fashion blog, what would you do?

Street Chic Canada .(2017)

Street Chic Canada is a brand new online & ad free fashion publication that focuses on urban lifestyle, fashion, and beauty across Canada. Fashion is Personal. Fashion is Inspirational. Fashion is Bold. Fashion is YOU. When faced with the task of blogging for Street Chic, I tried to think of a unique blog concept that I would be personally interested in reading, that others would be interested in too, as well as something that inspired me to be bold and confident in my fashion choices.

Having one more semester in my undergraduate degree concentrated in Marketing, purchasing clothes that I can mix and match between work and play I absolutely have a budget that I keep to.  Understanding the balance of being a business student and hoping to have a career is Marketing and still enjoying exploring and embracing Calgary I focus on acquiring pieces that I can use in different ways. So when reading my blog on Street Chich, check out the prices of the clothing/outfits featured!

I was out to bunch with a one of my girlfriend on a Sunday morning eating eggs benedict with smoked salmon, crispy hash browns with fresh fruit. We planned to catch up and have a girls day while embracing the sun.  While Kayla was sitting across from me while we were chatting and people watching, I noticed that she really fits that bold but flirtatious university student who is fashionable. I told her about the opportunity I had to write for an up and coming fashion blog and asked if I could profile her.

The next thing I knew I met her a couple different days downtown when she was working or going out with other friends and captured her in action on Stephen Avenue being her fashionable self.

After a long shift of work at an insurance claim agency, we were going to go grab a quick bite before Kayla was off to her next appointment. Headed towards me was a long legged blonde all in black. Looking contemporary in an Aritzia crossed-strap halter top, high rise black skinny jean from Urban Outfitters , and a chunky heeled- strappy sandal all I could do is tell her to stop so I could capture this moment! To make things a bit more professional for the office, Kayla decided to add a cute neutral trooper jacket, and to carry her office with her- nothing is better than a black tote with brown handles. 

Kayla has always been able to rock different looks, seeing her go from the office to dinner to spending an afternoon shopping. By being able to repurpose her thick heeled sandals from Payless, with a body-con dress in stone grey purchased from Aritzia , with a classic worn-in black leather jacket from no other than Forever 21 definitely was an edgy side to her personality . Something that  I loved about this look is that Kayla found a pair of killer heels for $15.00 that she can wear time and time again, that look timeless.

One thing that I love about Calgary any time of year and especially in July is Stampede wear, and guess what?! Kayla does it right! With an off the shoulder baby blue westernized dress, and an authentic pair of cowboy boots Kayla was comfy and cute all in one.
Having this opportunity to write this blog for Street Chic really opened my eyes to how creative people can be in their outfits as well as being able to write about how these people feel and project themselves. I loved being able to see how to repurpose items that I can use for a girls night out or at the office if they are done right. Having the chance to see Kayla take on summer all on Stephen Avenue for drinks, work, and Stampede was something I do not take for granted.

I cannot wait for you all to read my post on Street Chic, let me know your thoughts and opinions or what you have experienced on Stephen Avenue!  If you did not see this link on my official Miss Calgary World 2017, Facebook, Instagram, or Twitter, that is okay- I know we are all busy, so feel free to follow me now, & the link is right below for easy access!

Summer on Stephen Avenue Walk

If you are interested in following Street Chic on social media, here you go!
I am very excited to be meeting the Street Chic Team in less than one week at the Miss World Canada 201 7 Pageant!



Written by: Mattea Tagged with:, , , , , , , , , , , , , , , , ,

2 Responses to Street Chic’s Summer on Stephen Avenue

  1. Rob says:

    amazing work – you set a very high bar here. well done

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